Veneto Rural Development Complement
CSR VENETO 2023 – 2027 – REG. (EU) no. 2021/2115 – D.G.R. no. 1597 OF 19 DECEMBER 2023
Intervention code: SRG10
Intervention name:
Promotion of quality products – PDO and PGI wines – DGR 1597 of December 19, 2023
Description of the operation:
The project involves the implementation of advertising and promotional actions in a broad sense aimed at the knowledge and enhancement of DOC Colli Berici and DOC Vicenza wines.
Purpose:
improve the competitiveness of primary producers by better integrating them into the agrifood chain through quality schemes, create added value for agricultural products, and promote products in local markets, short supply chains, producer associations and organizations, and interprofessional organizations.
Achievements:
Participation in local, national, and international fairs, shows, and events with both a generalist audience of citizens and consumers and a professional audience with buyers and trade journalists; creation of dissemination materials and promotional campaigns, including on social media; and implementation of workshops with journalists and trade professionals.
Amount funded: 116,956.00 euros
Initiative financed by the Rural Development Complement for Veneto 2023-2027
Body responsible for information: Consorzio Tutela Vini Colli Berici e Vicenza
Regional managing authority: Regione del Veneto – Direzione AdG FEASR Bonifica e Irrigazione
REG. (EU) NO 1305/2013 – DGR NO 1687 OF 29/11/2021
Measure:
3 AGRICULTURAL AND FOOD PRODUCT QUALITY SCHEMES
Type of intervention:
3.2.1 INFORMATION AND PROMOTION ON QUALITY SCHEMES FOR AGRICULTURAL AND FOOD PRODUCTS “WINES”
Description of the operation:
Individual application for the promotion of the following products: DOC Colli Berici and DOC Vicenza, implemented through participation in trade fairs of international scope, publication and dissemination of knowledge, production of promotional material, organization of conferences and holding of workshops with economic operators in the sector, publicized through advertisements and listings in print media, radio TV and web.
Purpose:
- Improving the competitiveness of primary producers by better integrating them into the food supply chain through quality schemes
- Creating added value for agricultural products
- Promote products in local markets, short supply chains, producer associations and organizations, and interprofessional organizations
Amount funded: 118,783.00 euros
Initiative funded by the Rural Development Program for Veneto 2014-2020
Body responsible for providing information: Consorzio Vini Colli Berici e Vicenza
Managing authority: Regione del Veneto – Direzione AdG FEASR Bonifica e Irrigazione
REG. (EU) NO 1305/2013 – DGR NO 1941 OF 23/12/2019
Measure:
3 AGRICULTURAL AND FOOD PRODUCT QUALITY SCHEMES
Type of intervention:
3.2.1 INFORMATION AND PROMOTION ON QUALITY SCHEMES FOR AGRICULTURAL AND FOOD PRODUCTS “WINES”
Description of the operation:
Individual application for the promotion of the following products: DOC Colli Berici and DOC Vicenza, implemented through participation in trade fairs of international scope, publication and dissemination of knowledge, production of promotional material, organization of conferences and holding of workshops with economic operators in the sector, publicized through advertisements and listings in print media, radio TV and web.
Purpose:
- Improving the competitiveness of primary producers by better integrating them into the food supply chain through quality schemes
- Creating added value for agricultural products
- Promote products in local markets, short supply chains, producer associations and organizations, and interprofessional organizations
Amount funded: 69,455.31 euros
Initiative funded by the Rural Development Program for Veneto 2014-2020
Body responsible for providing information: Consorzio Tutela Vini Colli Berici e Vicenza DOC
Managing authority: Regione del Veneto – Direzione AdG FEASR e Foreste